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Our Work

Greater Charlottetown Area Chamber of Commerce (GCACC)
Innovation Acceleration Initiative

The Chamber (GCACC) commissioned Alliance 361° to develop and deliver an innovation acceleration initiative, which we branded “innovatepei”. Stan MacPherson served as the Partner in Charge for the project with Keith Hansen as the Project Manager and Consultant.

Eight Prince Edward Island private sector companies were selected through a competitive RFP process (developed by the Alliance) to participate in the initiative. The eight successful clients covered sectors important to the PEI economy, from manufacturing and food product development to information technology.  Each participating company entered into a confidential relationship with the Alliance who worked collaboratively with each of the eight clients to diagnose their current situation and identify areas to jump-start the innovation process. Each client was assigned a customized Consulting Team made up of Alliance members depending on their specific needs. The Consulting Teams then worked with the clients on everything from product development and commercialization plans, market exploration, marketing and sales strategy development and execution (e.g. repositioning, branding and packaging design), and human resources management (e.g. needs diagnostic and recruitment.) 

Kathy Hambly, Executive Director - Greater Charlottetown Area Chamber of Commerce
(902) 628-2000
[email protected]

Town of Stratford
Imagine that!

The Sharp Group was commissioned by the Town of Stratford to develop a strategic communication plan anchored by new branding strategy. The object was to better communicate with residents and stakeholders, to increase awareness of the Town's governance leadership and inspire increased engagement among residents and stakeholders. Best practices in other jurisdictions were researched. A positioning statement to anchor the Town's communications, as well as criteria for a new branding approach were developed and validated via focus groups conducted among internal and external stakeholders. Recommendations were made for implementing the innovative new brand in a variety of applications, internally and externally. Media strategy suggested how to craft appropriate messaging for online and offline communications. The plan included extensive re-working of the Town's website, including an online forum called Virtual Doorstep, designed to engage citizens in continuing dialogue on issues important to the Town and its stakeholders. Recommendations were also offered to guide implementation of the plan. We were subsequently hired to assist in launching the Town's new engagement strategy, highlighted by the brand. This was successfully executed in October, 2012.

PEI Food Technology Centre
Concept to Pilot to Market

Having developed a business plan to guide expansion into new markets, the PEI Food Technology Centre needed a branding approach that would establish clear positioning within the province’s bio-science economic development strategy, reflect its changing profile and resonate with the expanded marketplace in which it competes. The Sharp Group was hired to develop this new branding proposition, then to implement it, consulting frequently with management and staff throughout the process. The resulting Brand Plan positions the organization as Atlantic Canada’s most comprehensive provider of practical food science and technology, offering practical applied science to support food and bio-processing companies in moving from concept to pilot stage and finally to market. The new branding (name, symbol and theme as shown here) was designed in English and French to cover three integrated business units through which services are delivered. The implementation plan covered new website, stationery, exterior and interior signage, trade show display and a range of marketing materials. It was launched by the Minister of Innovation and Advanced Learning in August, 2011.

Canadian Cancer Society PEI
Fighting and Winning for Islanders

In a category as competitive as any supermarket shelf, the Canadian Cancer Society has been successful in establishing a recognizable national brand presence in the non-profit sector.

The Sharp Group was hired by CCS PEI Division to manage communication campaigns for three initiatives, ensuring brand consistency throughout.

  1. Working with CCS staff, we launched Daffodil Month in April, introducing the new daffodil pin via national creative adapted to local media.
  2. We supported CCS Relay For Life in six events across Prince Edward Island, celebrating the 10th Anniversary of Relay For Life on PEI.
  3. We conceived and wrote the PEI Division’s annual Community Report, creating the themed approach pictured at right. Over 30 media releases were developed and distributed over a four month period. Social media activity was integrated into the mix from start to finish.

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