Sharp Insight. Now more than ever.

Marketing. Strategy. Execution. Evaluation.

Our Team

Sharp Group Partners (L to R) Eric Riordon, Elizabeth le Roux, Don Baker, Craig MacLeod


Don Baker specializes in strategic business planning and economic and industry development, and has a well-established reputation in Prince Edward Island for quality consulting work. Prior to establishing Baker Consulting Inc. in 1992, Don had a distinguished career with the provincial government, having served as the executive director, Business Development Division, Prince Edward Island Development Agency; Deputy Minister of Tourism and Parks; and Deputy Minister of Industry.

Most recently Don spearheaded, planned, developed, implemented and staffed a successful career counselling service on behalf of Service Canada with 5 offices across PEI with annual operating budget of $2.3 million a year. Career Development Services Inc. is now in its tenth year of operation with Don as the active operating manager.

Eric Riordon

Eric is a bilingual “ancien Montréalais” with national experience in marketing and communication across a broad range of product and service categories. He has been involved in consulting assignments for a long list of Atlantic Canada private and public sector clients, specializing in the conversion of marketing strategy into communication programs that produce results.

Eric became an Islander by choice in 1994 after successful careers in Montreal and Toronto, where he was president of a tier one Canadian advertising agency (Foster Advertising, Toronto / Publicité Foster, Montréal), then a specialist marketing consulting firm (The Long Group, Toronto).

Craig MacLeod

A graduate from the Holland College Visual Communications program (1995), Craig then spent several years as lead designer for one of the largest signage companies in the region and then Skyline Dislpays & Exhibits in Moncton, NB before returning to his native home in Prince Edward Island and joining Graphic Communications in 2001.

PEI’s Graphcom Group was established in 1984, and has grown to become one of Atlantic Canada’s premier branding and creative design agencies. We provide a complete suite of professional creative services ranging from corporate identity and messaging programs, print ads and publications, social media strategies, websites, and a multitude of other multi-platform creative services, supported by quality control and project management.

Elizabeth le Roux

Elizabeth is Director of Client Services at The Sharp Group. A recent newcomer to the Island, Ms. Le Roux brings a reputation for high energy and results driven account direction, with over 13 years of experience serving international clients in South Africa, Israel and Europe. She completed a Bachelor’s Degree with distinction at the University of Pretoria (South Africa). After 5 years of serving Draft FCB as a Project Manager, one of the premiere global advertising agency networks, serving blue chip accounts such as Toyota (South Africa); Compaq (Hewlett-Packard), she co-owned her own advertising agency before relocating to Israel in 2006. From there she managed the Merck Serono exhibition account throughout Europe, was appointed as a media & production manager for a PCO managing medical congresses worldwide before having relocated to Canada in 2013.


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